REASON 01 THEY DON’T ACTUALLY HAVE A BUSINESS...YET (but they aren’t that far from it!): 

We’ve all heard it...a business that doesn’t make any money is actually a hobby. But, I’m a firm believer that most great ideas are just one good strategy away from being a profit-generating machine. And that is because there is so much access to potential clients online and we’ve seen business after business find success online.

 But in a world of flashy objects, multiple paths to success, and comparison most entrepreneurs get stuck trying a million different things and never figuring out the path to profit. Clubhouse can be a goldmine for figuring out ways you can grow your business but putting them together in one strategy that works for you can be difficult when you feel like you have so many different directions and best practices you can choose from. 

REASON 02: THEY DON’T HAVE A PRODUCT PEOPLE WANT (but they do have the perfect place to figure out what they do want!)

 Have you ever heard about the danger of creating a product in a vacuum? You know the tale, the enthusiastic new business owner that comes up with a business idea but forgets to ask if anyone wants it before they create it only to end up in heartbreak when they open their cart and hear crickets. 

This is an extreme case but for many people understanding the real wants and needs of the people most likely to buy their product or service can be hard without paying for a fancy focus group or conducting hundreds of information interviews. But on Clubhouse, you can test your ideas and learn exactly what your future customer’s hopes, needs, wants and desires are. Clubhouse creates the perfect container for product development that makes your customers feel like you’ve read their minds. 

REASON 03: THEY FEEL LIKE AN IMPOSTER (and they might be a little bit, but that doesn’t mean they can’t grow their business)

Clubhouse is the holy grail of really, really, really accomplished people. From TEDx Speakers to Best Selling Authors, to 7-Figure Business Owners, to Elon Musk & Oprah, there is no lack of super-awesomeness. This awesome fest can make Entrepreneurs on the rise feel a little (or a lot) like an imposter. 

This can lead to feelings of inadequacy, imposter syndrome, comparisonitis, and maybe a lack of belief that they can really stand out amongst the giants. But, most people on Clubhouse are looking for help from someone who can meet them where they are. Someone who can remember what it’s like to be in their shoes. And that person could be you, you just have to continue showing up!

REASON 04: THEY DON’T TREAT CLUBHOUSE LIKE A PART OF THEIR BUSINESS (and so they waste a lot of time and have very little to show for it)

As with anything you do in business, figuring out which tasks will be income-producing is vital to making Clubhouse work for you and your business. Very few creators and businesses have an unlimited amount of time they can spend generating awareness without seeing measurable results. Treating Clubhouse like a social app may make you some friends but treating Clubhouse like a part of your business will help you show up aligned with your brand so that you position yourself to strategically take part of conversations that have the highest likelihood of generating revenue for your business. 

And that doesn’t mean that you get rich overnight because you talked one time in a Clubhouse room. Clubhouse is a relationship-based long-term lead generation strategy where you gain access to a growing community of users eager to learn and engage with you on the app. 

But in order to make sales and grow your business, you’ll need to look at your business ecosystem as a whole and use Clubhouse and a way to drive more awareness and traffic to products and services your ideal customers wants.